Conscious Consumerism, Class Actions, and Carbon Offsets
Rina Zhang
A growing segment of environmentally-minded consumers choose to spend their money on brands and products that signal their commitment to sustainability.”[1] However, as more companies label their products with environmental sustainability claims like “green,” and “carbon neutral”, there are increasing concerns that some of these terms are misleading and misrepresent practices that fall short of consumer perceptions.[2] As more corporations turn towards carbon offsets to reduce their environmental footprint, recent greenwashing class actions highlight issues that arise when voluntary carbon markets and marketing intersect.[3]
In October 2022, plaintiffs
